5 Actionable Steps to Image Optimization in SEO

If you want to know how to optimize images for your blog website, you need to read these posts. Most bloggers do not know which are the steps to image optimization in SEO, and how to customize images properly, which prevents them from adapting to the image search engine and prevents them from getting a lot of original organic traffic on the blog website. 

Image optimization is very important for the on-page SEO of the Blog. Many people search images and if your images rank on your blog, you can find more traffic that is organic by your image automatically.

Image Optimization technique lets you search engine friendly your blog’s image, making your blog user experience, performance, and SEO improve. Search Engines just do not understand images, by optimizing them, we can make them SEO friendly so that search engines (Google, Bing, Yahoo, etc.) can understand them and include them in the search results.

Benefits of Image Optimization

Your blog image in the image search engine rank easily, through which you can get organic traffic.

  • Blog websites have a reduced loading time (Website speed).
  • The blog bounce rate is low, increasing the ranking of posts.
  • Image has an important role to get more clicks on Social media networking and marketing sites.
  • If a blogger credit links your custom image by use in your blog, it can help you gain a backlink

I’m going to tell you the full step-by-step process of how I optimize images for my blog on my site so that you can make your images SEO-friendly for your site.

How to do Image Optimization in SEO

You have to follow the following factors, I have mentioned here to optimize the Image in a proper way. This is very important for those who have created blog sites on BlogSpot. Because you do not get any plugins on Blogger, it is very important to manually optimize your blog image.

  • Choose Right Images

You must have heard ‘A picture is saying a million words’ For this reason, choose the right image for your article so that your post will be more informative and the audience retention will remain.

Never use copyrighted images in your blog.

Many bloggers download images from Google searches and use them on their blogs, which can be copyrighted.

From websites like Pexels, FreeImages, and Pixabay, you can download stock images for free and use them on your blog.

If you know graphics design then it is best to create a custom picture for your blog. You can design an image for your blog post in Photoshop or you can create a custom image from a platform like Canva.

  • Rename Images

Before uploading the image to a blog post, please rename it according to the keyword. When you download an image from a website, its name is something like “xyz89.jpg or 32Drjw5.png”. Such file names are not search engine recognized.

Also, while renaming the image, use the main keyword in it. A search engine with a keyword in the image ranks it much better. 

Ex-If you are writing the article “What is Affiliate Marketing 2023” then the name of the image will be something like “what-is-affiliate-marketing-2023.png” or “what-is-affiliate-marketing-2023” .jpg “.

  • Resize Image (Height & Width)

Correctly resizing the height and width of an image is an important factor in image optimization, which most bloggers overlook.

Whenever you download an image, its dimensions (height and width) may be greater, so it is necessary to resize it before uploading it to your blog. If you upload your image directly to the blog post without resizing then your post page takes time to load.

You can resize the image with the help of the Paint tool on a computer or in Photoshop. Apart from this, online tools such as PicMonkey and PicResize can also be used.

According to my, you should not keep the main image of the blog post to more than 650 X 360 pixels. I use a 730 X 360-pixel image in my blog post.

  • Image Compression

If the file size of the image is high, then more time will take to load your page. For this reason, before compressing the image in the blog, compress its size. 

Try to keep the file size of your image within 40-50kb. According to me, use a screenshot within a maximum of 80kb. The more high-quality image you use the more file size will be increased.

There are many tools available online like TinyPNG, and Image Optimizer with the help of which you can compress the image up to 85% without reducing the image quality.

If you resize the image properly and compress its file, then the loading time of your blog will be increased by 50%. Then it’s a very important thing, please don’t ignore it.

  • ALT Text

The search engine is unable to recognize any of the images and treats them as blank spaces or invalid files. ALT text plays a very important role in images, making them easier to rank in the Google search engine.

After uploading the image, go to the properties of whatever post you are working on the dashboard, you can use the title text as alt text.

If you have a blog on WordPress, then after uploading the image you will get the box of alt text on the bottom right corner, here you can add the alt text keyword.

In alt text, you should use the main keyword or related keyword of your post, so that your image can rank better in Google Image Search.

You can also refer to this post: Improve Website Loading Speed – 5 Useful Tips

If you have any queries or advice regarding this post, feel free to write in the comment box, we respect your every comment and are committed to answering your asked questions. If you think this knowledge should be shared with someone else, share it in all your groups, thank you.

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